The Team

Andy Priaulx MBE
Founder and CEO

Andy Priaulx, MBE is a European and 3 times World Touring Car Champion. He is currently racing for Ford Chip Ganassi Team UK for FIA World Endurance Championship. 

John Pratt
Sporting Director

John was a leading single seater driver in the 1980’s and was a works driver for Lola, Reynard Racing Cars and Van Diemen in Formula Ford 1600, Formula Ford 2000 and Formula 3.  John has been Andy’s driver coach for over 20 years.

Enzo Mucci
Performance Manager

For 20 years Enzo has worked with drivers in F1, DTM and Indycar. He is the former European Chief Coach for BMW and Sporting Manager of the Lotus Renault F1 Junior team. Enzo coaches our drivers on overall performance and on sponsorship.

Ben Chell
Performance Director

Ben has been working as a psychologist in elite sport for over 15 years. He is a ‘Chartered Psychologist’, and a registered member of the ‘British Psychological Society’. Ben’s has a Sports Science degree & a Ph.D. in Psychology. 

Dan Hazlewood
Karting Director

Having raced at the highest level in karting, winning multiple Championships, Dan went on to form Fusion Motorsport, the most successful Cadet Karting Team in the UK; winners of over 20 National Championships.

Kevin Hoyes
Head Of Sports Science

Kevin has 10 years' experience working on fitness specifically for racing drivers. He holds a degree in sports science and is currently working towards a professional doctorate in elite performance.

Neil Riddiford
Performance Coach

Neil is a multiple championship winning driver and has been a coaching for over 25 years. Over the past 8 years he has assisted in developing the iZone facility and has created driver performance drills that help our drivers improve their skills.

Wilma James
Office Manager

Wilma has worked closely with senior management in Motorsport for over 20 years and is highly experienced in the key areas of office management and administration. Wilma handles all admin and helps coordinate the program.

Rory Butcher
GT Performance Coach

Rory has an impressive winning record in a multitude of categories including Formula Ford, Porsche and GT’s. His wealth of international racing experience and coaching ability is a true asset to APSM.

Lousie Goodman
Media Training Consultant

Louise began her career in Motorsport PR before making her name as part of ITV’s F1 presentation team. She currently hosts the channel’s coverage of the BTCC alongside running her own Media Training company, Goodman Media.