Welcome to Andy Priaulx Sports Management
APSM is a Sports Management Company that is solely focused on unlocking, nurturing and developing driving talent. We use a unique concept in driver management of combining Career Management with Performance Management so that both career path and on-track performance are managed in a holistic, coordinated and focused way.
Training To Win
To produce drivers who consistently adopt a ‘professional’, ‘no-excuse’, ‘train to win’ (not train to just improve!) approach to on / off track training and through a tailored, holistic, goal driven programme create leaps in their performance that defy their expectation and limitation.
To produce drivers who demonstrate tough and resilient racing qualities that enables them to consistently perform under extreme stress.
The Right Career Decisions
Making the right decisions at critical times of a driver’s development can make or break their career. Career paths need to be planned carefully and specific milestones identified that need to be achieved on the way
Achieving A Financial Exit
A career in motorsport requires a substantial financial investment and it is important that both the driver’s development and career trajectory ensure that parents and stakeholders can achieve a viable financial exit